內(nèi)蒙古酒店VI設(shè)計(jì) 一個(gè)變化可以減肥可樂(lè)生存在內(nèi)蒙古酒店品牌的方法嗎?

Posted on貼在 March 1, 20102010年3月1日||Category:類別: Branding品牌

Often, small businesses feel that they should copy larger, multi-national companies when it comes to marketing and branding. 通常,小型企業(yè)認(rèn)為他們應(yīng)該以更大時(shí),跨國(guó)公司營(yíng)銷和內(nèi)蒙古酒店VI設(shè)計(jì)品牌。However, there are times when this is, well, questionable. 然而,有些時(shí)候這是,嗯,值得懷疑。Many multi-national brands seem to rebrand at the drop of a hat, often at the expense of their customer loyalty. 許多跨國(guó)品牌似乎將在滴一頂帽子,他們花的錢常常就是節(jié)省的顧客忠誠(chéng)度。The most obvious example of this is Coca-Cola. 最明顯的例子是可口可樂(lè)。Diet Coke is changing their marketing strategy—once again—and running the risk of further diluting an already muddy brand.減肥可樂(lè)是改變了他們的營(yíng)銷strategy-once重新運(yùn)行的風(fēng)險(xiǎn)已經(jīng)進(jìn)一步稀釋泥濘的品牌。

Many people in the UK associate the Diet Coke在英國(guó)的很多人把減肥可樂(lè)brand品牌and和logo design標(biāo)志設(shè)計(jì)with the advertisements they see on television and in popular magazines. 與他們?cè)陔娨暽峡吹降膹V告,在流行的雜志。These UK advertisements have shown a marked lack of direction in the past year, with themes including hunky men, a turtle, and even Welsh singer Duffy. 這些英國(guó)廣告顯示明顯缺乏方向在過(guò)去的一年里,主題包括男人,一只烏龜臉頰,甚至威爾士歌手-達(dá)非執(zhí)教。If you are confused about what this brand stands for, you are not alone. 如果你感到困惑這個(gè)品牌代表什么,因?yàn)槟悴皇枪聠我粋€(gè)人。Your confusion—and that of UK consumers—may increase with the latest marketing strategy, which will seek to align the company with fashion and celebrities.你的consumers-may增加confusion-and英國(guó)最新的市場(chǎng)營(yíng)銷策略,將尋求使公司時(shí)尚、名人內(nèi)蒙古酒店VI設(shè)計(jì)。

Coca-Cola recently announced this new approach, which will include a long term partnership with well known online fashion house ASOS. 可口可樂(lè)公司最近宣布這種新方法,這將包括一個(gè)長(zhǎng)期伙伴與知名的時(shí)裝ASOS在線。There will also be co-marketing campaigns with Kiss Radio and promotions with well known magazines from Bauer Media.也會(huì)有共同開發(fā)市場(chǎng)和促銷活動(dòng),以吻廣播和雜志媒體眾所周知鮑爾。

This can be a good move for the company, or yet another negative one. 這是一個(gè)非常好的變動(dòng)對(duì)公司而言,或另一個(gè)陰性。Modern UK customers have had little to associate the brand with. 現(xiàn)代英國(guó)客戶卻很少想到品牌。If this is a permanent change in direction, it may be very effective. 如果這是一個(gè)永久性的改變方向,它可能是非常有效的。After all, Diet Coke has a brand and logo design with great potential to appeal to the weight-conscious consumer, many of which are young women who follow celebrity gossip and fashion. 畢竟,減肥可樂(lè)有品牌和標(biāo)識(shí)語(yǔ)設(shè)計(jì)有很大潛力的上訴到關(guān)心體重消費(fèi)者,其中許多都是年輕女性按照名人八卦、時(shí)尚。If this is a long term branding approach, it may very well be an effective one. 如果這是一個(gè)長(zhǎng)期的品牌的方法,很有可能是有效的。However, if it is merely another short term marketing ploy, it is likely to add yet more brand confusion.然而,如果它僅僅是另一個(gè)短期營(yíng)銷的手段,它會(huì)增加更多的品牌的混亂。