一艱巨的任務(wù),跟一個(gè)阿拉善盟標(biāo)志設(shè)計(jì)顧問今天。
Diet Coke may have been forced into this split brand personality by recent changes in the market. 減肥可樂可能被迫在最近這種分歧品牌個(gè)性對于市場變化。Many people in this weak economy are looking at soft drinks as frivolous purchases, something that can be cut out of the family budget with little pain or suffering. 許多人在這個(gè)脆弱的經(jīng)濟(jì)正在購買飲料,輕薄柔軟,有些東西可以鑿出來的的家庭預(yù)算和小的疼痛或不使適。This leaves soft drinks to flounder, trying an measure that might bring in a few extra sales.這使得軟飲料,掙扎著,嘗試另一措施可能會帶幾個(gè)額外的銷售。

As with every seemingly negative move, Diet Coke’s recent brand confusion comes with a silver lining. 在每一看似負(fù)移動(dòng),減肥可樂最近的品牌都有一個(gè)混亂的一面。The lack of a solid brand created by the company gives customers the freedom to develop their own perception. 阿拉善盟酒店VI設(shè)計(jì)缺乏堅(jiān)實(shí)的品牌由公司給予客戶的自由來發(fā)展他們自己的感覺。While this may be a potential positive side effect for a well known and visible brand such as this, it is a strategy that lesser known businesses should avoid at all costs.雖然這可能是一個(gè)潛在的積極為一個(gè)眾所周知的副作用和可見的品牌,這是一種策略,一些不知名的企業(yè)要不惜一切代價(jià)去避免。

The moral of this story is that it is important to give UK consumers a solid image and brand to associate your name and logo design with. 本故事的寓意是:它是重要的給英國消費(fèi)者一個(gè)堅(jiān)實(shí)的形象和品牌聯(lián)想到你的名字和標(biāo)志設(shè)計(jì)。Customers must have a clear idea of why they should choose your brand over another. 客戶必須有一個(gè)清晰的想法,為什么他們應(yīng)該選擇你的品牌勝過另一種。If you are offering a luxury product—which now means anything not necessary for day-to-day life—they also must have an emotional attachment to your logo design and brand. 如果你正在提供一種奢侈product-which現(xiàn)在代表什么沒必要給日常生活也必須有一個(gè)情感依戀你的標(biāo)志設(shè)計(jì)和品牌。It is truly the only way to survive in today’s competitive market. 這里真正是生存的唯一途徑在當(dāng)今競爭激烈的市場。If you think your logo design and brand need a little work in order to meet this tall order, talk to a logo design consultant today.如果你認(rèn)為你的標(biāo)志設(shè)計(jì)和品牌需要一個(gè)簡單的工作,以滿足這阿拉善盟酒店VI設(shè)計(jì) 一艱巨的任務(wù),跟一個(gè)阿拉善盟標(biāo)志設(shè)計(jì)顧問今天。