赤峰酒店VI設(shè)計已經(jīng)鼓勵購物者開始體驗赤峰酒店品牌。,時尚品牌擴展到大陸

Posted on貼在 March 1, 20102010年3月1日||Category:類別: UK Brand Logos英國商標

Sales at discounted fashion retailer M and M Direct soared over the Christmas season, which has inspired the company to plan a German invasion. 以折扣價銷售時尚零售商M和M在圣誕節(jié)直接飆升,這也引發(fā)了公司計劃一個德國入侵。The chief executive recently announced that a German language website will be launched in the new future, along with a new, more international focus. 首席執(zhí)行官最近宣布,一個德語網(wǎng)站將推出的新未來,隨著一個新的、更多的國際關(guān)注的焦點。How will this affect the M and M brand? 如何將這些影響米和M品牌嗎?Can this discount retailer find similar success in a new market?這個折扣零售商發(fā)現(xiàn)相似的成功,在一個新的市場?

The M and M米和Mbrand品牌is one that many people can identify with in the midst of a recession.是許多人會認同中間的一個經(jīng)濟衰退。With wages low and for many people nonexistent, many people in the UK are turning to discount retailers in hopes of continuing their current quality of life on a reduced budget. 赤峰酒店VI設(shè)計薪水低,對許多人來說不存在的,在英國的很多人正在轉(zhuǎn)向折扣零售商希望繼續(xù)當前的生活質(zhì)量降低的預(yù)算。The M and M米和Mlogo design標志設(shè)計is simple and soothing, with a watery blue combined with a sophisticated black as a colour palette. 很簡單,舒緩,水汪汪的藍結(jié)合復(fù)雜的黑為一種顏色的調(diào)色板。The rounded letters of the logo design give a friendly and inclusive feeling that allows discount shoppers to feel that they are welcome to find deals here.圓形的字母的標志設(shè)計提供一個友好和包容的感覺,讓顧客感到他們折扣歡迎在這里找到交易。

Meanwhile, a strong Euro has encouraged European shoppers to begin experiencing the brand.同時,堅挺的歐元赤峰酒店VI設(shè)計已經(jīng)鼓勵歐洲購物者開始體驗赤峰酒店品牌。International sales now account for a considerable chunk of profit, with internet orders up around 30 percent. 國際銷售占相當大的比重,網(wǎng)上下訂單的利潤上升了大約30%。The company’s decision to begin catering to their new and growing market makes sense in this context.公司的決策開始迎合他們的新的和不斷增長的市場中,在此背景下,有意義的。